Find the best moments in any video. Scored quotes from your own footage.
The best moment in a recording is the line that stops the scroll, and it's rarely at the start. To find the best moments in a video or audio file without rewatching it, we run a hook analysis on the recording and give each a 0 to 100 impact score, a type, a reason and timestamps. On Studio and Agency.
Updated
…and that's when something clicked.
Nobody follows a job title. People follow whoever shows up on the bad days.
That week I started showing up before everyone else.
It flips what people expect from a leader and stands on its own, without the rest of the talk.
Where are the best quotes in your video?
Almost never in the first thing you recorded. The strongest line is buried in the middle of the sermon, halfway through the episode, in the father of the bride's toast: a question that begs an answer, a confession, a line that cuts against what everyone assumes, the start of a story. We read the whole recording and bring those passages to the top, each with a title, a type, an impact score, the emotions in it and the reason to use it. You read a list instead of replaying two hours of footage.
- A type for every hook: opening, narrative, ceremonial, educational or structural
- Why to use it, in a short explanation
- The emotions in the passage
- Best moments with a start and an end, ready to play
| Score | Type | Hook |
|---|---|---|
| 91 | Opening | “I almost walked away from church on the day I got baptized.” |
| 88 | Turning point | “That's when it hit me: prayer didn't change my situation. It changed me.” |
| 79 | Testimonial | “My mom sold her sewing machine to buy my bus ticket.” |
| 71 | Reflection | “You can't grow in a season you keep trying to skip.” |
What does the impact score show?
Every hook gets an impact score from 0 to 100. It shows the narrative weight of the passage: the higher it is, the better it tends to work as an opener or as a high point in the edit. Use it to decide what to listen to first. You start with the strongest and skip the afternoon of replaying everything. It isn't a view forecast or a promise of going viral. It's an editorial read that saves you time, and each hook comes with the reason to use it, so you can agree or disagree on your own terms.
- A 0 to 100 score on every hook
- Filter by hook type
- The reason to use it, in a few lines
- A shortcut straight to the passage in the transcript
“God doesn't waste your pain. He uses every piece of it.”
From best moment to clip, script and editor.
A good hook shouldn't sit in a list. Select the ones you like and build a script at the length you ask for, from 3 to 120 minutes, with questions and story arcs drawn from what was said. With video, create a clip from the hook and fine-tune its start and end word by word, captioned and vertical. Download the passage as MP3 for an audio promo. Or send the sequence to Premiere, DaVinci or Final Cut as a cut timeline. It works with audio too: the Hooks tab is there for podcasts, interviews and classes.
- A 3 to 120 minute script from the hooks you pick
- A manual clip from any hook, for video
- A timeline for Premiere, DaVinci and Final Cut
- 5 hooks selected: an 8-minute script for YouTube
- Hook scored 96: a 0:38 vertical clip with captions
- Hook scored 88: an MP3 promo for Tuesday's episode
- Wedding hooks: an .fcpxml timeline for Final Cut
How FilmScribe finds the best moments
- 01
Upload your recording
A video or audio file, or a YouTube link. Pick the content type, like sermon, podcast or wedding, so the hooks follow the right language.
- 02
Generate the hooks
With one click, we look for hooks across the entire file. Each one arrives with a title, a type, an impact score, emotions and best moments.
- 03
Pick and use them
Listen to the strongest, select the ones that make the cut and turn them into a script, a clip, an MP3 passage or a timeline for your editor.
What comes with every hook
- Plan
- Studio and Agency
- Input
- Audio or video, from a file or a YouTube link
- On every hook
- Title, type, 0 to 100 impact score, why to use it, emotions and best moments
- Types
- Opening, narrative, ceremonial, educational and structural
- Outputs
- Script, clip (video), MP3 passage and a timeline for Premiere, DaVinci and Final Cut
- Translation
- Hooks translated into 9 languages along with the content
More than hooks. Every strong line becomes content.
See also
Hooks are on Studio and Agency.
Compare plans →- Everything in Pro
- Scored hooks and scripts
- Timeline for Premiere, DaVinci and Final Cut
- Translation and speaker names
- Your logo and your font on clips
- Connector for ChatGPT, Claude and Gemini
- Team: each person at R$ 29/month, with 3 more hours
See all features
- Moments inside each chapter
- Diagrams: mind map, flow and timeline
- Image and font library for clips
- Projects to organize by client
- Support
- Everything in Studio
- FilmScribe Plugin for DaVinci Resolve Studio (beta)
- Team with 2 people included
- Priority support
- Extra hours at R$ 7
3-day trial or 1 hour of material. See the result on your own recording before adding a card.
Frequently asked questions
What does the hook analysis give me?
A list of the best moments in your recording, each with a title, a type, a 0 to 100 impact score, the reason to use it, the emotions in it and best moments with a start and an end. Filter by type, play the passage right away and jump to it in the transcript. On a two-hour service, that trades an afternoon of listening for a few minutes of decisions.
Which hook types do you identify?
Five: opening, to start a clip; narrative, with testimonials, reflections, turning points and climaxes; ceremonial, with ceremony and celebration moments; educational, with steps, tips, demos and principles; and structural, with transitions and closings. Filtering by type helps you vary your clips through the week.
How is this different from automatic clips?
Automatic clips give you 4 to 60 finished vertical videos, scored and captioned, on every plan. Hooks are an editorial read of your strongest quotes, with a reason and a type, that works for video and audio and feeds scripts, MP3 passages and timelines. They're on Studio and Agency. Many people use both together.
Can I turn a hook into a clip or a script?
Yes. Select your hooks and build a script from 3 to 120 minutes long. With video, create a clip from the hook and fine-tune its start and end word by word, captioned and vertical. You can also download the passage as MP3 or send the sequence to Premiere, DaVinci or Final Cut as a cut timeline.
What does the impact score mean?
It's a 0 to 100 score that shows the narrative strength of the passage: the higher it is, the better it tends to work as an opener or a high point in the edit. It's there to help you sort and decide fast. It isn't a view forecast, and each hook comes with the reason to use it so you can judge for yourself.
Does hook analysis work with audio?
Yes. The Hooks tab works with audio too, like podcasts, interviews and classes. You play the best moments, download the passage as MP3, build a script and export the sequence to your editor. Vertical video clips need a video source.
Which plan includes hooks?
Studio, at R$ 89 a month or R$ 79 a month billed annually, and Agency, at R$ 149 a month or R$ 139 a month billed annually. Pro includes transcription, chapters, emotions and scored clips, but not the Hooks tab or scripts.